Branding vs Marketing: Why Your Business Needs Both (And How They Should Work Together)”
Every business, no matter its size or industry, wants to succeed. In order to do that, two key ingredients are required - branding and marketing. Although many may think they're interchangeable terms, both are different; both are necessary components of success for any successful enterprise. In this essay I discuss both terms separately before showing why your business needs both simultaneously. What Is Branding? Branding is who and what your business represents to the outside world when people hear your name; it serves as the cornerstone of its identity and includes your logo, colors, voice tone and promise as well as values - for instance when someone thinks of a trustworthy car repair shop, that feeling comes directly from its brand identity. Branding is about feelings and trust. People don't buy your product solely on its merit, but also due to how you make them feel. If they associate your business with caring, honesty, wisdom or fun then people remember it more easily ...